A Named Product
Schackvärlden advertised a 'Schack-Ur — Typ Schackvärlden' in January 1928 for 17.50 kronor, with quantity discounts.
Branding Through Chess Media
Unlike the generic wording of the earlier Englunds offer, the publication's own name became the product identity. The clock was tied directly to a Göteborg readership and regional chess community.
Manufacturing Uncertainty
No surviving evidence identifies the movement producer, case maker, or assembly workshop. The publisher controlled the name and sales channel without necessarily manufacturing the clock.
Historical Significance
Typ Schackvärlden marks a commercial advance: chess media itself became a brand capable of differentiating tournament equipment.