Launch
Gudmund Veng introduced the DAN in January 1934 after requests from prominent Danish chess figures. It was explicitly presented as a domestically produced chess clock.
Design
The light-oak case measured 45 × 130 × 190 mm. Advertising emphasized genuine cabinetmaking and a precise, solid switching mechanism. The movement maker was not named.
Club Market
At 18 kroner plus shipping, with a discount for orders of five or more, the clock was clearly aimed at clubs as well as individual players.
Design Protection and Distribution
By March 1934 the clock was advertised as design-protected and sold through P. O. Pedersen A/S. The list price rose to 20 kroner, while chess-club members retained an effective 18-kroner price through discounting.
Historical Significance
DAN was conceived as a repeatable national product rather than a one-off workshop clock: compact, club-oriented, commercially distributed, and formally protected.